Marketing Privacy Policy

Purpose of This Marketing Privacy Notice & Who We Are

This privacy notice aims to give you information on how VMLY&R KOL Insights & Digital Solutions Limited(“we” or “us”) collects and processes your personal data for marketing communication purposes.

VMLY&R KOL Insights & Digital Solutions Limited only sells services directly to pharmaceutical companies. Accordingly, the personal data we use to market our services/products relates to employees of client and prospective client entities.

Based on the above, we are the data controller for all data that we process in relation to our marketing communication activities. We are a limited company registered in England (company registration number 05670865) and our registered address is 27 Farm Street, London, W1J 5RJ. We are registered with the UK Information Commissioner’s Office (ICO).

It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to supersede them.

What Information Do We Collect?

In order for us to market our services to clients, client teams, prospective clients and individuals who have requested more information about our services, we collect and process the following information:

  1. Full Name
  2. Employer Name
  3. Position
  4. Business Address
  5. Business Email Address
  6. Business Telephone number

Where Do We Obtain This Information?

We may obtain contact information directly from individuals, from company directories, or from other publicly-available sources.

How Do We Use This Information?

We use information related to you to send you marketing emails related to our products/services.

Opting Out & Data Suppression

If you do not wish to receive marketing emails from VMLY&R KOL Insights & Digital Solutions Limited, you can click on the "unsubscribe" link available in each email message or contact us via XXXXX and ask to be removed from our email marketing database. Please note that if you do opt out of receiving marketing-related messages from us, we will still send you important administrative messages as part of your ongoing use of our products and/or services if this applies. Also note that if you do opt out, we will suppress your information as soon as possible but cannot delete all information related to you, as we need to keep a note against your name stating that you have opted out from receiving marketing emails.

Your Rights

You are entitled to ask us:

  1. For a copy of the personal information we hold about you, and details about how we are processing your personal information;
  2. To have any inaccuracies in your personal information corrected;
  3. To opt out of receiving marketing emails, as outlined above
  4. To have your personal information erased, or for our use of it to be restricted (for example, if your preferences change, or if you don’t want us to send you information you have requested).

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance via XXXXX

Data Retention

Whenever we collect or process your personal data, we’ll only keep it for as long as is necessary for the purpose for which it was collected.

At the end of that retention period, your data will either be deleted completely or anonymised, for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning.

If your position changes and our services are no longer of relevance to you, if you withdraw consent, unsubscribe, or ask us to stop sending you emails then we will securely suppress your data as per applicable data protection law and stop sending you marketing emails related to our products/services.


We take appropriate measures to ensure that your personal information is kept secure, accurate and up to date and kept only for so long as is necessary for the purposes for which it is used.

Do We Collect Sensitive Data?

No, never. Sensitive data as defined by GDPR includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. We do not collect any information about criminal convictions and offences for marketing purposes.

Do We Sell Your Data To Third Parties?

No. We take your privacy very seriously and never share any client/prospective client information to third party agencies. We only use your data to contact you regarding our products/services.

Please note that:

We may disclose your personal information if we or any of our assets are the subject of a sale or similar corporate transaction. We will ensure that the third parties who receive your personal information are required to keep it confidential.

We may disclose personal information to third parties when we reasonably believe we are required by law, and in order to investigate, prevent, or take action regarding suspected or actual unlawful or otherwise prohibited activities, including, but not limited to, fraud.

Do We Transfer Your Data Internationally?

We have offices around the world and therefore we may transfer your information to countries where we have offices e.g. USA. We will, where the country to which your data is transferred has not been found to provide an adequate level of protection, put in place appropriate safeguards (we use standard contractual clauses) to ensure your information is protected at all times.

How To Contact Us

If you wish to exercise any of your rights in relation to your personal information or if you have any queries about how we use your personal information, please let us know by contacting us at the following address: VMLY&R Limited, 50 Westminster Bridge Road, London, SE1 7QY

Alternatively you can email us at:

Changes to this privacy policy

We review this privacy policy on a regular basis to ensure that it is up-to-date with our use of your personal information, and compliant with applicable data protection laws.

We reserve the right, at our discretion, to revise this privacy policy at any time. The updated privacy policy will be posted on our website. You are encouraged to review this privacy policy from time to time.

Last Updated: 18th October 2022