Thought Leadership

The Strategic Importance of Micro-influencers

When discussing KOLs, we tend to associate the word ‘influence’ with a large reach, a significant audience, a well-known ‘name’ etc.

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The Critical Importance of Community KOLs

The 'community KOL ecosystem holds vital importance when it comes to engaging with healthcare professionals (HCPs) in specific geographies. Unlike traditional Key Opinion Leaders (KOLs), community experts possess a distinct set of qualities and experiences that make them influential within their ecosystems. While global KOLs may provide some insights into HCP behaviour on a larger scale, it is the community experts who truly understand the national and local challenges that shape their respective regions.

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KOLs For An Omnichannel World

The omnichannel world in which future Key Opinion Leaders (KOLs) will thrive is vastly different from the world in which current KOLs have excelled. The behaviors of tomorrow's leaders and audiences are undergoing a transformative shift that sets them apart from the norms we have grown accustomed to for so long.

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Emerging Experts: Whose Rank is it Anyway?

Traditionally people tend to identify and rank emerging experts & rising stars based on quite traditional and defined metrics – their increasing number of publications, their growing academic qualifications and awards, their on-going involvement in trials or guidelines.

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The Challenge of Finding KOLs For Innovative Therapies

You have a truly innovative medicine with a unique proposition in an area with a clear unmet need – in other words, a perfect recipe for advancing patient well-being and achieving brand leadership.

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From KOL List To KOL Action: The Role Of KOL Influence

You have in front of you a syndicated KOL database of gargantuan proportions showing you everyone with any sort of activity in your therapy area. You have a million names with metrics to match.

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The Failure Of Quant-Led KOL Identification in Growth Markets

When it comes to KOL identification mapping, there is no shortage of quant data around KOL and HCP activity out there. Most of that is free and it’s easier than ever to scrape it by the bucket load, generating a billion publication, congress, and social data points.

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The Relationship Between KOL Identification And KOL Mapping

Among the infinite symposia, webinars, and white papers on this topic, “KOL identification” and “KOL mapping” can find themselves melting together in a gelatinous jargon stew. 

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Studies On Adaptive Trials In Rare Cancer

Rare cancers account for up to 20% of new cancer cases and Innovative Medicinal Products (InMP) are required to address this high unmet medical need. Adaptive trials may be an alternative to large randomized controlled trials for InMP development to target rare cancer patients.

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Unfeasibly Prolific Authors

Using publication history from PubMed to help identify Experts or assess an individual KOLs work?

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