The many people, places, and organisations that have helped make us who we are today.
Once upon a time we had a dream of giving our clients insights and technology to help them make KOL decisions that would rely more on instinct and facts, and less on faith and luck. Fortunately, the dream made sense and we built a company, System Analytic, with an unwavering focus on KOLs. Unfortunately, the dream happened in a Burger King. And the first few years of our existence were spent in various Burger King institutions in South London (most of which have alas since closed due to gentrification or violence).
WPP is a world leader in communications, experience, commerce and technology, and home to many of the industry’s most admired and successful agency networks. WPP acquired a majority stake in us, which gives us access to all the resources, capabilities, and reach of the world’s largest agency network.
Originally created by the unification of two of the worlds most accomplished WPP marketing and communication companies — VML and Y&R — to deliver a contemporary, fully integrated offering on an unparalleled scale, VMLY&R is a global creative and technological powerhouse. And now we are part of VMLY&R Health with over 5000 other amazing healthcare specialists in over 100 countries dedicated to building connected brands that touch lives, inspire new behaviours, and fuel better health.
Philip Dormer Stanhope, the 4th Earl of Chesterfield (1694 –1773) was a British diplomat who’s legacy includes the chesterfield sofa, Chesterfield Street in Mayfair (London), Chesterfield County (Virginia and South Carolina), and of course Lord Chesterfield Ale. But what did he give us? A quote that’s been with us for many years and that sums up so much about how we do things: “Whatever you do, do it to the purpose; do it thoroughly, not superficially. Go to the bottom of things. Anything half done, or half known, is in my mind, neither done nor known at all.”
The late Prof. Clayton Christensen produced a wealth of ideas in the field of strategy & competition. Ideas that we have applied, and continue to, in our thinking and our products – from the seminal concept of “disruptive innovation” (and all its many subsequent iterations e.g. “...people have wrongly come to think of companies disrupting an industry as soon as they enter with a new way of selling a product”), to the innovative “jobs to be done” construct which he illustrated with our second most favourite drink, milkshakes. There is still a hint of disruption in everything we do.
All these years later, where would be without our may ‘friends’ at Dell? Still stuck on Macs…
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